FocusVision Worldwide, Inc.:

FocusVision Worldwide, Inc. is the premier service company video-transmitting LIVE focus groups from top-rated facilities around the world directly to client company offices, using the internet and video-conferencing technology. With a full-time staff of technical engineers, project coordinators, and account directors, FocusVision provides scamless service, so that you and your marketing team can get first-hand consumer input without the time, expense, and wear-and tear associated with travel.

FocusVision was founded in 1990 by two market researchers, who understand the goals of qualitative research, how important it is to preserve research integrity, and the benefits offered by a well-planned application of technology and service. Today, over 300 marketing companies regularly use FocusVision service, including more than half of Advertising Age's top 100 advertisers and scores of Fortune 500 companies.

FocusVision Online:

FocusVision Online is the best way to view LIVE focus groups over the internet. Unlike other "virtual" internet focus groups, FocusVision Online allows you to capture and view the LIVE interaction of focus group participants as it happens. In fact, FocusVision's special dual-camera system, software, and picture-in picture technology allow you to capture the FULL focus group experience, pairing a simultaneous full-view of the group, and close-ups of respondents, products, or documents.

SimulView and DocuView:

FocusVision offers clients unique capabilities that enhance the focus group viewing experience, including:

SimulView - Uses picture-in-picture technology to provide viewers with detailed close-ups -- of respondents, products, print ads, storyboards, or packaging -- all while encompassing the entire group as they react to the questions posed by the moderator. One picture tells the entire story -- your product and the instant reaction of the consumer.

DocuView - Designed for researchers conducting one-on-one interviews, DocuView uses picture-in-picture technology to give you extreme close-ups of the visual materials that respondent is evaluating -- just as if you were sitting across the table. DocuView is the perfect way to provide everyone on the marketing team with quality feedback on important materials, including sales literature, advertising, product packaging and delivery systems.

Benefits of Using FocusVision:

• Include more people within the company (key decision-makers, marketing, packaging and R&D), and in key supplier areas (agency teams, marketing research providers, alliance partners) through direct access to consumers opinions
• Shorten research turnaround time, to get to market faster
• Increase staff productivity by decreasing the number of travel days
• Save by reducing travel costs

How to Use FocusVision:

1. Select your focus group site from the FocusVision Worldwide facility network (visit www.focusvision.com, or call 1-800-433-8128 for the list), and make your arrangement, just as you always do
2. Reserve your company's video-conferencing room
3. Notify FocusVision of the project (with 2-days notice) by calling 1-800-433-8128
4. We take care of the rest

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